Posts Tagged ‘search engine optimization’

What are the Primary Elements in Local SEO?

Local SEO is a type of online marketing that increases a business’ visibility for geographically related keywords. Although you may be hearing a lot about local SEO as of lately, it’s a relatively new word that didn’t appear much until 2008. The reason for this is because, traditionally, people would search for local businesses using…

What is a Backlink in SEO Terms?

Backlinking is very important to SEO, which is why you’re hearing more about why solid backlinks should be part of your organic search strategy. A backlink is essentially a link back to your site; it can come from your blog, someone else’s blog or a news article written about your niche field. The goal of…

How important is SEO Content?

Some experts are convinced that content is the new SEO. And, in some cases, they’re not entirely wrong. With Google Penguin and Panda updates from this year, it’s no secret that websites with fresh, interesting content are being rewarded by Google. Google has also become more secretive on how they rank SEO, so it’s difficult…

Google in The Wall Street Journal

There is an article on Google in the Wall Street Journal today talking about how much data the search engine giant has on all of us.  The data comes from the pay-per-click, email, search and other activities we take part in on their system.  The Journal reports that Google feels and enormous responsibility to use this information…

Search Engine Marketing vs. Search Engine Optimization

I pitched a prospect on a national PPC campaign last week to jump start a lackluster launch of the new enterprise.  In my opinion, a well executed PPC campaign is the fastest most efficient way to do ground level market research and create sales activity.  The client gets the added benefit of generating real sales leads that…

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