Adopt Online Best Practices for Efficient Customer Communications
Ours is an age where consumers don’t even buy ice-cream on a hot day without Googling to find the nearest location, reading online reviews about the place, checking customer ratings for the top flavors, and so on. As a business owner in Florida, you would stand to gain a lot with a clear, consistent and sustained customer communications plan.
A well-informed prospect becomes an empowered customer. Communication is the key to a strong relationship with new and existing customers. The more your customers know about your products and services, the less chances of them wanting to explore and see what your competitors have to offer.
From clear and compelling website copy to conversion-focused landing pages, professionally crafted email pieces to extensively tested PPC campaigns, carefully managed social media marketing to ongoing link building and SEO strategies, you have a plethora of customer communications tools and techniques available to you. The important thing is knowing what are the industry trends, accepted best practices and threshold levels of expected quality. Delivering to exceed customer expectations can help you achieve success.
WSI Internet Marketing – Integrated Communications and Measurable KPIs
With the international multi-industry experience of a global leader like WSI, you can trust that your Florida-based business will benefit from a comprehensive Internet Marketing Plan. Our approach is to integrate your offline and online communications aligned with your business objectives and goals. At all times, we work to ensure that you can measure Key Performance Indicators (KPI) and monitor ROI.
The foundation of a result-oriented communications plan is a detailed competitor analysis. A WSI WebScan can quickly and easily identify how your website measures up against your competitors’. These market intelligence reports have provided valuable insights to our customers from Florida Ridge to Sebastian, Fort Pierce, Micco, Port Saint Lucie, Jensen Beach, Palm Bay, Yeehaw Junction, Stuart, Melbourne, Palm City, West Melbourne, Indian Harbor Beach, Satellite Beach, and South Patrick Shores.
Call us at 772-567-6768 now for your FREE Internet Business Check-up and / or WSI WebScan (each $500 value).
- We use comprehensive competitor analysis to highlight your major online competitors. We include all supporting organic SEO and PPC information to offer you an instant competitive advantage.
- Search Engine Optimization– Rather than randomly executed Internet marketing, we design and propose a long term organic search strategy that is sustainable and consistent with your goals. Intensive keyword research and audience profiling helps us take your site to the top of search engine results pages and keep it there.
- Online advertising with Google Adwords – We develop keyword specific landing pages for targeted Pay-Per-Click (PPC) campaigns. You only pay for qualified leads, so conversion ratios are higher.
- We work with you to develop a content marketing blueprint that channels visitors deep into your content rich site. We focus on the benefits of your services that will enhance your company image online. This brings you increased organic web traffic and improved search rankings.
- WSI Conversion Architecture™ propels your site visitors to take your desired calls to action. With improved conversion, you gain more customers, make more sales and attain greater profits.
- Improve marketing ROI – both online and offline: A custom Google analytics dashboard will help measure and refine your Internet marketing campaigns. Maximized efficiency will boost performance and get you bigger bang for your buck.
- A well thought out and skillfully implemented email marketing strategy will help you retain existing clients and win over new prospects. By staying in touch and providing useful information on a regular basis, you also gain trust and customer confidence.
- To improve your visibility online, we devise a link building strategy for all micro sites and your company website.
- In order to help you make the most of your marketing dollars, we will assist in preparing a full online marketing spreadsheet and budget for the year.