Local Search Optimization and PPC, Lesson #13
Local search optimization is the hot topic of the year. On one hand the move to favor local businesses has created an advantage for local companies in organic search. On the other hand with this change intense competition has emerged. Some have assumed companies that have had little or no Internet presence would be able to somehow leap ahead under the change to local search. Sorry no dice. What the charge did was increase the burden of work and the diversity of effort to earn a top spot on the first page Google map. For those of you that have performed poorly in the past it just got harder. Companies that have been active in building their online presence in the past will continue to be rewarded as they strengthen their local optimization efforts to meet the news standards.