Greater Need for PPC to be Used with Local Optimization, Lesson #14
The shift to local search optimization and the increased competition for top organic search positions has made paid online advertising more important for your business to get the consistent visibility it needs. Image that Google made a change that will increase their revenue from pay-per-click advertising??? We all hoped the free stuff would work better but that’s not the case. Even with a solid local search effort it is best to use some PPC to be sure you are getting the exposure you need on all your keyword.