Linked In and Business to Business, Lesson #10
If your product of service is a business to business offering put your social media focus on Linked In. Why, this may help. If you are an accountant specializing in tax auditing services of the following choices which would be the best venue to promote your business? a) Passing out brochures at the State Fair or b) speaking to a group of business owners that are being audited by the IRS? In this analogy Facebook is the State Fair and Linked In is speaking to the business owners with tax problems. Through the use of keywords, a focused business and personal profile, participation in groups, keyword targeted updates, large network and advertising you can speak directly to your best prospects using linked In. http://on.mash.to/mZWFxJ
