For quite some time, it seemed as if we had lost our focus. Some websites that were making it to the top of the search rankings were SEO cons. Websites were able to get content from content farms just for the sake of having information on their site. That was, until many updates were made in 2012, including the Google Panda and Penguin updates. Now, content is more important than ever, as it should be. After all, each website is unique, and your content shows it.
The phrase “content is king” has been used by webmasters and SEO experts for quite some time. People who take the time to understand what SEO really is and how to optimize their website will have the biggest rewards. It doesn’t always come easy, but the effort is worth it. Although the Google updates hurt some well intentioned webmasters, in general they have placed much stricter requirements on web owners to produce quality websites. If you don’t follow these new guidelines, your website will be penalized.
Now, remember that quantity is not the same as quality, and it’s quality that you should focus on. Always ask yourself, “Is this content worth reading? Does this content offer valuable information? Would I want to take the time out to read it?” Engaging. Creative. Unique. Exciting. These are all factors you should strive for in content. And be sure to post regularly to keep the content fresh. This approach will help your organic search rankings and keep customers coming back for new information.
There are many reasons why quality content is still king, and why we should have never lost its relevance in the first place. Fortunately, many websites have continued producing great content, and now they won’t be knocked out of the park by websites with little value. Remember, you can’t just claim you are an expert in your field; you must show it. You can’t just bring in new customers by being a static site; you must invite them with easily digestible and interesting content. Well, what are you waiting for? It’s time to get writing!
Is the internet the new Yellow Pages? Some experts believe so. Consider that recent statistics report that 80% of households have a computer, and out of this number, 99% of users have an internet connection. It’s safe to say that the majority of people not only have a computer in their home but also have access to the internet. With the ease of searching online for businesses, products and services, it’s no surprise that the traditional Bell Yellow Pages is quickly being replaced by the internet.
Yes, the internet does offer its own version of the Yellow Pages, and this site has proven to be extremely useful for businesses that want to come up in local searches. But the internet itself is like one large address book, especially with the variety of tools that are coming onto the market by leaders like Facebook and Google.
For example, Facebook has a new feature called Facebook Places. Basically, it lets others know where you’re going, where you are or where you’ve been. For users, they can scroll over the place that you’ve checked into, see the map and learn more about the place. This is a great way to promote restaurants and local businesses in your area. No need for the Yellow Pages here.
Or how about Google Places? This highly popular branch from Google lets you search for business listings, read reviews and connect with people from all over the globe. And it won’t stop here. There are many other tools that users are utilizing such as Google Maps and FourSquare. And it’s these sites that are quickly moving the traditional Yellow Pages out.
Consider that several years ago, it was local directories that owned most of the local search share because of loyal customers who switched over to digital copies. But now, there are many other sites that people are using for their local business needs. Yellow page companies have tried to fight back by offering unique features like maps, but they keep getting passed over by other sites. Now that Facebook and Google have their own local search engines, it’s these sites that will become the new Yellow Pages.
Blog sponsored by: WSI Web Sales Now
Mobile Device Purchasing Surpassed Projections
According to a number of sources roughly 30% of all online purchases yesterday (Black Monday) were made from a mobile device. For those of us that have been resisting this fast growing trend the data strongly suggests we need to get on board. It’s not just purchases that are being made from mobile devices that should concern your. All kinds of people are choosing the convenience of using their hand held device rather than firing up the laptop to look things up. If I think about it we consider my iPad a mobile device (which it is) and eliminate the searches I do for business on my desktop I’m doing 80% of my personal searches on a mobile device. These are mostly for personal information much of which involves products and services.
One reason I shy away from using my phone to search is so many websites have not been optimized or converted to display well on the small screen. It is frustrating to enlarge the image then scroll around trying to find the section of the page that has the information I want. I bail on the site and the company loses any hope of getting my business. If you don’t have a Mobile website your are losing business too.
At least for now those of you that invest in a mobile website will have an advantage in search results over your competitors that don’t. Google would rather show a mobile site at the top of the search results page than show a regular website. This happens for the reason I listed above. Google wants us to have a great search experience and showing a regular site on a mobile device is not a great user experience. So, match, set and point to the businesses that have a mobile site. They win!
Here’s the great news!!! Creating a Mobile website for your business is not complicated nor is it expensive. There are two reasons for this. A) The content should be abbreviated. People are looking for your key information not all of your information. Therefore, the site can be perfectly effective with just a few well thought out pages. B) There are a lot of great tools available for mobile site construction that help reduce the price. Creating your Mobile Website is not nearly as complicated or expensive as it was just 6 months ago. A small investment now will help your business be found more frequently in a mobile search. There are more and more mobile searches taking place so this has to increase your exposure in the digital marketplace.
So, all that being true what’s the problem, why are you waiting? This needs to get done you can’t ignore it any longer. It’s time to take action. By the way we can get you a a great mobile website with no muss and no fuss for less than $400. It’s easy just call 772-567-6768 now.
Thanks for reading.
Having a great experience with Steve Scott at The Tampa SEO Training Academy. Continuing education is important for all professionals. With the rapid pace of change in Search Engine Optimization it’s important to get out of the office and do a learning from time to time. It’s been a terrific couple of days loaded with valuable information. There is more value coming for all my present and future clients. Thank-you Steve.