Spending the day in Orlando at Word Press Camp. As many of you know I develop websites for my clinets using Word Press. Why? Because it is a great infinitely scalable, feature rich and search engine optimization friendly platform. Here’s the best part. If your Website is on Word Press you OWN it.
According to a number of sources roughly 30% of all online purchases yesterday (Black Monday) were made from a mobile device. For those of us that have been resisting this fast growing trend the data strongly suggests we need to get on board. It’s not just purchases that are being made from mobile devices that should concern your. All kinds of people are choosing the convenience of using their hand held device rather than firing up the laptop to look things up. If I think about it we consider my iPad a mobile device (which it is) and eliminate the searches I do for business on my desktop I’m doing 80% of my personal searches on a mobile device. These are mostly for personal information much of which involves products and services.
One reason I shy away from using my phone to search is so many websites have not been optimized or converted to display well on the small screen. It is frustrating to enlarge the image then scroll around trying to find the section of the page that has the information I want. I bail on the site and the company loses any hope of getting my business. If you don’t have a Mobile website your are losing business too.
At least for now those of you that invest in a mobile website will have an advantage in search results over your competitors that don’t. Google would rather show a mobile site at the top of the search results page than show a regular website. This happens for the reason I listed above. Google wants us to have a great search experience and showing a regular site on a mobile device is not a great user experience. So, match, set and point to the businesses that have a mobile site. They win!
Here’s the great news!!! Creating a Mobile website for your business is not complicated nor is it expensive. There are two reasons for this. A) The content should be abbreviated. People are looking for your key information not all of your information. Therefore, the site can be perfectly effective with just a few well thought out pages. B) There are a lot of great tools available for mobile site construction that help reduce the price. Creating your Mobile Website is not nearly as complicated or expensive as it was just 6 months ago. A small investment now will help your business be found more frequently in a mobile search. There are more and more mobile searches taking place so this has to increase your exposure in the digital marketplace.
So, all that being true what’s the problem, why are you waiting? This needs to get done you can’t ignore it any longer. It’s time to take action. By the way we can get you a a great mobile website with no muss and no fuss for less than $400. It’s easy just call 772-567-6768 now.
Having a great experience with Steve Scott at The Tampa SEO Training Academy. Continuing education is important for all professionals. With the rapid pace of change in Search Engine Optimization it’s important to get out of the office and do a learning from time to time. It’s been a terrific couple of days loaded with valuable information. There is more value coming for all my present and future clients. Thank-you Steve.
The shift to local search optimization and the increased competition for top organic search positions has made paid online advertising more important for your business to get the consistent visibility it needs. Image that Google made a change that will increase their revenue from pay-per-click advertising??? We all hoped the free stuff would work better but that’s not the case. Even with a solid local search effort it is best to use some PPC to be sure you are getting the exposure you need on all your keyword.
This is one of my favorite video’s ever because it addresses the two core issues that are causing the decline of our society and the demoralization of our workforce. We are no longer the community of thinkers we once were. We are fast becoming a community of manipulative rule makers and this is sapping our ability to trust and be truly creative in solving our problems. This is true in business and in government. Rarely if ever do we find the solution to even a simple problem in more rules and the introduction of complexity. If we could solve our problems by creating complex rules and incentives for people we would have solved all of them and all of us would be wealthy beyond belief by now.
Open environments that encourage creativity and depend on our basic human nature to do the right thing is the basis for all our solutions, public and private. Barry Schwartz explains this in the following TED video. The video was made in 2009 and he makes a number of references to statements made by Obama. It is interesting to compare Obama’s statements to the governance we have experienced.
In my travels I have the privilege to visiting a diversity of businesses. There are still many that operate with a heavy reliance on wisdom and trust in human nature to develop great products and provide exceptional services. These companies large and small are almost always leaders in their respective industries and communities. They seem to thrive in good and bad economic environments. The difference is trust and the freedom they grant to their managers, employees and suppliers to work together to solve problems in a creative and effective way. We often refer to these organizations as bottom-up companies.
I do my best to run my business focused these values just as many of you do.
It’s worth the 20 minutes. I hope you enjoy Barry Schwartz speaking on our loss of wisdom.
Local search optimization is the hot topic of the year. On one hand the move to favor local businesses has created an advantage for local companies in organic search. On the other hand with this change intense competition has emerged. Some have assumed companies that have had little or no Internet presence would be able to somehow leap ahead under the change to local search. Sorry no dice. What the charge did was increase the burden of work and the diversity of effort to earn a top spot on the first page Google map. For those of you that have performed poorly in the past it just got harder. Companies that have been active in building their online presence in the past will continue to be rewarded as they strengthen their local optimization efforts to meet the news standards.
Social Media is not like Christianity you must take more that one path to Social Media Heaven. But, similar to Christianity there are no short-cuts. We need to make a commitment and stay the course to get your reward. Use multiple social site in your strategy. Use automation to simplify the process by linking your blog, to your social media properties. Post on you Blog first and feed this to your other venues. Write once and post to many to improve your impact. http://bit.ly/qzd5pz
The fastest way to earn top ranking positions in search results is to make, fully optimize and syndicate videos that are based on your core keywords and marketing strategy. Period. End of story.
Do you need to do more than video to maintain you ranking position? Yes but if you need to improve quickly invest in video. http://bit.ly/oX5IfL
