How Many Internet Consultants Vero Beach Does It Take

Posted by Bill on May 25, 2011 · Leave a Comment 

The Jokes on You Internet Consultant Vero Beach

It been a long day and as always, the things I actually worked on are different than the things I had planned to work on.  Same old same old.  So I’m thinking how about a little humor to close out the day.  How about a little humor about Internet Consultants?  How about I write an original joke about Internet Consultants?  How about I write a joke about Internet Consultants on my blog and optimize it?  How about I have a little fun and get a chance to leverage the term “Internet Consultant Vero Beach” where I am currently #2 in the rankings against my arch rival?   Yes, Yes, I WILL do this.

Internet Consultant Vero Beach Original Joke

If you asked an Internet Consultant Vero Beach how many people it would take to change a light bulb what would he or she say?  Two to get the light bulb and a ladder and 25 Internet Consultants Vero Beach to examine the analytics to see if the light bulb change is justified in the traffic and conversion data.  It’s important to know how many people are using the light bulb.

I never said the joke would be funny I said it would have content that would help my ranking on one specific term.   While I’m at it why not add a link to a blog with some truly funny Internet Consultant jokes just to help my ranking along a little more.

Next I’ll add some tags, keywords, title and description to complete the process.

For those of you who are wondering what in the world we are talking about when we start speaking our foreign language this is part of what we are talking about.  We offer people a service that in effect, does on your website, what I just did in this blog post.  And that is:

  1. I picked a keyword I want a number one ranking for
  2. I wrote a headline that contains the keyword (H1)
  3. I wrote two blocks of copy each with a headline (H2)
  4. The copy has my keyword surrounded by related content copy
  5. I created two links to other places on the Internet. A) My website consulting page.  B) A blog written by someone else that has funny Internet Consultant (there I go again) jokes.
  6. I put my keyword phrase in bold.  Some people think Google likes this.
  7. I created a link to my contact us page
  8. Finally I’ll add the tags, keywords, title and description to my meta data
  9. Next I will syndicate this blog post telling the world I wrote it using Twitter, Facebook, linked in and several other websites

What you see above is a very rough representation of on page search engine optimization. There is a lot more to this craft than I have shown here but basically this is what an Internet Consultant Vero Beach would do to help you beat your arch rivals in search rankings.  It’s really not as easy as it seems so you should let your Internet Consultant Vero Beach help you.  Contact us (sorry I can help it) and we’ll help YOU.

Final note, the keyword density in this piece may be too great.  Google likes just the right amount of keyword to content and I may have over done it just a bit to make my point.  See, I told you it was tricky.

Filed under Blogging, Content Marketing, internet marketing, Marketing Consulting, Search engine marketing, SEO · Tagged with , ,

Three Key Considerations in Your Digital Strategy

Posted by Bill on May 25, 2011 · Leave a Comment 

Digital Marketing for Small Business

In the past small and medium sized businesses could easily manage there marketing and advertising by attending 2 trade show a year, running a yellow pages ad, advertising in the local newspaper and if you were really feeling good invest in a radio ad or two.  This is pretty easy to manage and implement.  The game has changed.  Research indicates small business people are showing a lot of interest in digital marketing.  There are so many choices it is easy to dilute your effort and actually spoil your results.

Today you need to evaluate everything to be sure you are getting value for the money you spend.  Second, you have a much broader selection of marketing venues and tactics.  Digital or online marketing is becoming a very important channel to promote your business.  Before you start your online program you need to carefully consider what your business needs most right now.   Your needs will help you determine how to balance your investment between PPC, SEO, SEM, SME, email, Content marketing and display advertising online.

Here’s a good article on the challenges of digital marketing for small business.

Digital Marketing Priorities

The best choices are in sync with what you feel your business needs most now.  Here are 3 critical factors to carefully consider.

  • Do you have an urgent need to acquire sales leads now?
  • Do you most need to build your online brand and or reputation?
  • Do you most need to communicate with your customers?

The answers to these questions will help you determine which of the many digital tactics will be best for you.  Digital marketing is not a one size fits all solution.  It’s a little bit different for everyone.  Unlike the old days there are lots of choices and it is easy to spend a lot of money with very disappointing results.

It’s really not as hard you think if you apply some simple logic to your plan.  After all we don’t buy a Hummer to drive to work if we need to improve our fuel economy.

Filed under Content Marketing, internet marketing, Marketing Consulting, Pay-per-click (PPC), Search engine marketing, SEO, Social Media · Tagged with , , ,