I got my new iPhone 4 today so I wanted inform everyone that I will not be heard from or seen for a couple of weeks. It is critically important to be sure the device is properly setup to execute the very important functions my clients depend on.
And, the phone is just so friggin cool and I have no self discipline. Disregard that last line I will be conducting a rigorous testing protocol on the phone. It’s got two friggin cameras. Sorry about that, I do need some time to become familiar with the operation of the device. I promise I’ll be back soon. If you need me please call, use the cell number, it will help me validate the devise functionality during the testing period.
Last week I was railing on about Social Media and how many in my business are selling this strategy to people that are very unlikely to benefit from the effort and expense. In one of my writings I referred to an article that suggested when people asks for a Social Media campaign what they really want is content marketing. The reason give was that people don’t know what content marketing is and how it works and if they did they would want it. So, here is my definition of content marketing and a little about why it is so important and effective in getting your enterprise better search results. You can read more about content marketing on my website.
It is critical to keep one thing in the forefront of your mind when embarking on a program to bring more traffic to your website. More traffic = Top position on the first page of a search result for a specific keyword or phrase. The operative words here are keyword or phrase. Everything is based on the keyword or phrase however, these must be supported by relevant content material on your website. In the past there were internet marketers who just loaded up a website with keywords, sometimes hundreds or thousands of them, to get a top listing. When a visitor arrived on this page he or she found no meaningful CONTENT and was disappointed with the search result. The searcher had a negative experience using Google and in the future might be less inclined to use the service, off to Yahoo maybe. Google stopped displaying pages with a high density of keywords and phrases without relevant content support and in doing so they acknowledged that the quality of a search result is critical to their success.
When we judge the quality of a product or service we look at what it’s made of, how it’s constructed, the quality of the materials, the integrity of the company, the popularity of the product, the consistency of its performance, ease of use, etc. The human mind takes in a multitude of information tosses it into the organic processor (our brain) and arrives at a judgment. How we arrive at a final assessment is constantly changing based on the context of the decision. If you want a pizza delivered speed counts if you want dinner out with a nice glass of wine or two speed doesn’t matter at all. Somehow, our brains are able to give a RELEVANCE grade to a diverse set of factors and arrive at a decision that answers the question or solves the problem.
There has probably never been more money, time and talent invested in trying to duplicate the processes of the human mind than has been spent on the Google algorithm. If you think about it what they’re trying to do is define the brain processes we use ot make decisions and make them better. Since they are working with computers that are reading our websites (no emotion) they must base their decision making processes on the relationships between measurable data points with CONTENT being a prime factor. There’s the word again. The measurable level of CONTENT in relationship to the specific keyword or phrase is a measure of RELEVANCE. Without good content in the proper amount in relationship to your selected keyword or phrase and your competitor’s content you cannot earn a high search ranking. If you miss the mark on CONTENT you cannot be considered as RELEVANT as a competitor who does meet the standard on CONTENT that is RELEVANT to the keyword.
So, if your goal is to earn top rankings in search engine results over a long period of time and you are given the choice between spending $500 a month on Tweets, Linked IN and Facebook or spending $500 a month adding RELEVANT CONTENT pages to your website choose CONTENT. It is the best way to attract Google’s attention, tell them you are RELEVANT and keep them interested in your business over the long haul. The human mind works the same way. We gravitate towards things and people that consistently bring us new interesting (RELEVANT) information and experiences (CONTENT) that attracts our attention. All the mainstream search engine brains work the same way.
There’s a reason why Barry Dillar is spending millions to build a content farm for his businesses.
Thanks for reading.
In order to practice what I preach I had 30+ content pages professionally written and optimized for my website several months ago. The vendor delivered the pages and as is often the case I procrastinated on posting the new pages on my website. I did have one of my vendors post the first six page a couple of months ago with good result from an SEO perspective.
Last night I decided it was time to get the rest of the page installed. So, while sitting in front of the TV watching Lisa Rena get booted from Celebrity Apprentice I was able install 30 pages of new copy on my website. This includes the Meta tags, adding titles, descriptions and keywords. This is just a small event that illustrates the ease of use and efficiency of the Word Press system.
Now I’m writing a blog that will bring more traffic to my site on my Word Press website. Very Cool and efficient.