Pay-per-click experiment
First, let me tell you that I am running numerous Search Engine Marketing campaigns for my clients and I have placed all of them with professional managers. Fortunately, all the campaigns are working well and the clients are satisfied with the results.
As an experiment and learning experience I’ve decided to do a self managed PPC campaign for my own company. Though I’ve been managing and overseeing PPC campaigns for many years I’ve little experience with the hands-on, nit-tie gritty decision making process. I confronted my first challenge last night as I was choosing my keywords and setting up the campaign in Google Adwords.
Here is the first lesson Internet marketing is a very competitive industry segment which makes the click cost fairly high. The most popular keyword clicks cost from $6 to $12 each creating some interesting budget challenges. At this cost per click I can afford less than one click a day and I’m thinking the chances of that one click being a good lead are pretty small. But I have a solution.
The next few posts will be a chronicle of my experiences running my own pay-per-click advertising campaign. Should be fun.
Thanks for reading.
Search Engine Optimization Top 10 Free Small Business SEO Tools
I found a blog post today with the Top 10 Free Small Business SEO Tools. The article is from SmallBusinessComputing.com. This is by far the best, to the point, brief and useful list of SEO tools I’ve found. It needs to be simple and to the point for me to get it and this one worked for me. You will note that there aren’t many surprises on the list. The value here is the writer James A. Martin took the time to make a list with just 10 items. That means he took the time to eliminate dozens if not hundreds of other tools and trick. I am most thankful for that part.
Google won with the most tools including: AdWords Keyword Tool, Google Analytics, Google Insights for Search, Google Trends, Google Local Business Center and finally to complete my list of items in an attempt to get some visitors to this blog, Google Webmaster Tools. Facebook makes an appearance in addition to Twitter.
These days all those tools pretty much sit unused while I hire people to bring their tools to my house and do the work I need done. That’s life. I have tools to fix the car I know where the auto parts store is but there is no way I am ever going to fix my own car. In my mind Internet Marketing works the same way. Small business needs me and thousands of others like me to do the work.
I think the list is also a good commentary on the complexity of online marketing. The list makes me feel needed and we all want that.
Thanks for reading.
Bill
Internet Consulting from a Bottom Line Perspective
Let me introduce myself to you. I am a new in my role as an Internet Marketing Consultant but I am not new to Internet Marketing. The key differentiator for me is my long career as a top level corporate leader with years of hands on experience in sales and marketing. I spent many year with responsibility for generating bottom line profits. My key focus was always on top line revenue growth as our key tool to increase profit. Hence, my focus on product, price, sales and marketing. This will help my clients be much more successful. You can read more about me and what my colleagues have to say about me on Linked In.
I started my career as an outside sales rep and served as VP of Sales and Marketing, building online marketing systems and am now working in my own business doing online marketing consulting with WSI. Over the years I’ve learned a lot about the theory and actual application of many sales and marketing systems. Online marketing is the most powerful sales tool with which with I have ever worked. I want more people to be aware of this so they may enjoy these incredible benefits.
Thoughtfully and carefully applied managed Internet marketing will improve your business. There is no doubt in my mind that a remarkable return your investment will be achieved. I am fortunate to have the worldwide resources of WSI and my fellow internet consultants at my disposal. The Internet changes fast, and we have thousands of people in our network with their fingers on the pulse of change. This enables us to respond quickly and bring significant value to our clients. This factor creates a huge advantage for you.
We will explore this and other topics in the weeks and months to come.
Bill