5 key factors for your website

In a prior blog we covered some high level elements in building your company’s Internet presence and why it’s important. Specifically we introduced the importance of the website, search marketing, social media, mobile media and freshness. This article will focus on key elements of your website that will help you earn a first page search…

What is Internet Marketing?

Business people today are overwhelmed by articles, webinars, books, solicitations and just general hype about the Internet.  The difficult part of all this is determining how the marketing channel can be used for our business.  What does it all mean?  How can we utilize this fantastic new medium to improve our businesses? The process is…

Vero Beach Personalized Digital Marketing

Vero Beach Personalized Digital Marketing Strategy Personalized digital marketing is a relatively new and foreign term to most people.  But, is here and available now and even better it’s a powerful marketing strategy. I live in Vero Beach and I have people telling me that “everybody in town knows me and my business I don’t…

5 SEO Mistakes You May be Making

Earlier this year, Matt Cutts – head of Google’s web spam team – identified five of the biggest SEO mistakes that webmasters make. The online landscape is rapidly changing, so it’s never a good idea to get stuck in the past. You must move forward with the changes and learn how to adapt to them…

Black Hat SEO vs White Hat SEO?

With the algorithm updates made this year, you’ve probably heard a lot about black hat vs white hat SEO. Google has made many efforts to penalize sites using black hat SEO tactics, and they’ve been successful. Unfortunately, there are still many sites unknowingly using low-quality SEO, therefore, they are surprised to see their rankings and…

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