Search Engine Marketing vs. Search Engine Optimization

I pitched a prospect on a national PPC campaign last week to jump start a lackluster launch of the new enterprise.  In my opinion, a well executed PPC campaign is the fastest most efficient way to do ground level market research and create sales activity.  The client gets the added benefit of generating real sales leads that…

Why Blog?

Why blog? For business people it is a way to be noticed but contrary to the consumer blogger who wants to be noticed by his peers or community the business blogger needs to be noticed by Google.  Yes Google, Yahoo, Bing, etc. are the audience for the business blogger.  If you only remember one thing…


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