Social Media and Not-for-Profits

Great article in The eMarketer Daily today about the number of not for profit organizations that are using Social Media to bring their case to the market.  The study covers the growth from 2007 to 2009.  The not for profit organizations have out-paced the adoption of Social Media by for-profit enterprises by a considerable measure.  Once again common sense…

Google in The Wall Street Journal

There is an article on Google in the Wall Street Journal today talking about how much data the search engine giant has on all of us.  The data comes from the pay-per-click, email, search and other activities we take part in on their system.  The Journal reports that Google feels and enormous responsibility to use this information…

Search Engine Marketing vs. Search Engine Optimization

I pitched a prospect on a national PPC campaign last week to jump start a lackluster launch of the new enterprise.  In my opinion, a well executed PPC campaign is the fastest most efficient way to do ground level market research and create sales activity.  The client gets the added benefit of generating real sales leads that…

Why Blog?

Why blog? For business people it is a way to be noticed but contrary to the consumer blogger who wants to be noticed by his peers or community the business blogger needs to be noticed by Google.  Yes Google, Yahoo, Bing, etc. are the audience for the business blogger.  If you only remember one thing…

Internet Consulting from a Bottom Line Perspective

Let me introduce myself to you.  I am a new in my role in Internet consulting but I am not new to Internet Marketing.  The key differentiator for me is my long career as a top level corporate leader with years of hands on experience in sales and marketing.  I spent many years with responsibility…

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