Black Hat SEO vs White Hat SEO?

With the algorithm updates made this year, you’ve probably heard a lot about black hat vs white hat SEO. Google has made many efforts to penalize sites using black hat SEO tactics, and they’ve been successful. Unfortunately, there are still many sites unknowingly using low-quality SEO, therefore, they are surprised to see their rankings and traffic drop when there is a new algorithm update.

So, let’s settle the difference once and for all. Here is what makes black hat and white hat SEO so different from one another.

Black Hat SEO

Black hat SEO involves aggressive, deliberate techniques that are used to get higher placement in the search rankings. At one time, sites that used these tactics were able to make it to the top of the search rankings before a more genuine, high-quality site would. Today, black hat SEO is disapproved by search engines, and these sites are penalized, resulting in a loss of placement and traffic.

Black hat SEO techniques include:

  • Keyword stuffing
  • Doorway pages
  • Link farming
  • Hidden texts and links
  • Blog comment spam
  • Spamdexing

Black hat SEO is often used when a site is looking for quick financial gain rather than a long-term investment. However, it’s still easy to get caught up in some of these tactics without realizing it, which is why it’s always a good idea to analyze the integrity of your site.

White Hat SEO

White hat SEO is the complete opposite of black hat SEO. It conforms to the rules of the search engines, is non-deceptive and appeals to users. Since these techniques are approved by the search engines, sites are rewarded with better rankings, and therefore, more traffic. Results are also long lasting, which is why websites that plan on staying around for a long time must rely on white hat techniques. In fact, all of these SEO techniques should be part of any online marketing strategy.

White hat SEO techniques include:

  • Research
  • Analysis
  • Relevant meta-tags
  • Redesign of web page
  • Engagement on social media
  • Sufficient keyword use
  • Cross-linking pages internally
  • Relevant inbound links

White hat SEO embraces the long-term success of a website. It is not something that can be done overnight, and it instead involves a site that is user-friendly, contains unique content and is updated regularly. The best part is that white hat techniques pay off, and it doesn’t take long for the improvements to show.

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