Archive for October, 2013

What are the Primary Elements in Local SEO?

Local SEO is a type of online marketing that increases a business’ visibility for geographically related keywords. Although you may be hearing a lot about local SEO as of lately, it’s a relatively new word that didn’t appear much until 2008. The reason for this is because, traditionally, people would search for local businesses using…

What is a Backlink in SEO Terms?

Backlinking is very important to SEO, which is why you’re hearing more about why solid backlinks should be part of your organic search strategy. A backlink is essentially a link back to your site; it can come from your blog, someone else’s blog or a news article written about your niche field. The goal of…

How important is SEO Content?

Some experts are convinced that content is the new SEO. And, in some cases, they’re not entirely wrong. With Google Penguin and Panda updates from this year, it’s no secret that websites with fresh, interesting content are being rewarded by Google. Google has also become more secretive on how they rank SEO, so it’s difficult…

7 Reasons Your SEO Efforts Are not Working

Everyone who has ever managed their website’s SEO knows that it’s a complicated field with many nuances, rumours and changes, which makes it hard to define what really works. Some experiment months before they realize that SEO is not bringing the results they desire. Quite often, the reason is a deviation from basic SEO truths….

How The WSI Lifecycle Helps Your Business

The WSI Lifecycle™ is the process we use to get the best possible results for our clients. We know the Lifecycle inside and out, but it’s important that you – our clients – know it as well. Providing clients with the knowledge to understand what, how and why we’re recommending certain strategies is a big…

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